Joolies, a vertically integrated company that grows organic Medjool dates in the Coachella Valley Southern California, he sayssaw an opportunity to innovate and reawaken a dormant category,” namely the dried fruit category. The result is an innovative vegan snack with a fun brand: Jooliettes Dark Chocolate Datte Nibbles.

“Who doesn’t like the idea of ​​a bite of dates covered in dark chocolate! The Blood Orange seems to be a fan favorite so far.

The launch includes three varieties: Blood Orange Dark Chocolate, Sea Salt Dark Chocolate and Matcha Dark Chocolate in two different retail sizes; 2 oz pillow pouch and a 4 oz resealable pouch.

Joolies states that unlike some common confectionery products, it does not use confectionary icing or shellac as it is often derived from insect secretions and as such is not suitable for the vegan consumer. The product comes in a sustainable material made from 21-28% post-consumer recycled material, using less than 2 grams of plastic per container and cardboard from recycled materials.

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© Joolies

Pretty co-founder, David Kohl, has been growing organic Medjool dates for nearly two decades in the Coachella Valley. No harmful pesticides, herbicides or fungicides are used during the growing process, according to the company.

“We are thrilled to launch Jooliettes! Our goal is to create products that we love and want with the idea that our consumers will love them too; and who doesn’t like the idea of ​​a bite of date coated in dark chocolate!” said, CEO Marc Masten. “We have tested the product at several trade shows over the past few months and [they] were appreciated by both consumers and trade members. The Blood Orange seems to be a fan favorite so far.

Jooliettes 2 oz bags are available now at Albertsons Southern California division stores, including Vons and Pavillions, and the Jooliettes 4 oz bag will be available nationwide beginning in September through Thrive Market. Joolies will be exhibiting at booth 4177 at Natural Products Expo East.