Oatly is giving away 16,000 ice cream bars on National Ice Cream Day
National Ice Cream Day is celebrated in the middle of summer for good reason. With heat waves affecting most of the United States this week, a frozen treat is just what we need right now. On this National Ice Cream Day, which is Sunday, July 17, if you avoid dairy, eat vegan, or simply prefer a plant-based product over a cow’s milk product, then you’re in luck. . Swedish oat milk company Oatly has just announced that more than 25 ice cream trucks will be touring the country, offering more than 16,000 vegan ice cream bars.
Oatly’s new dairy-free frozen dessert bars feature several beloved flavors including Chocolate Fudge, Vanilla, Strawberry Swirl and Salted Caramel. The vegan treats contain one of the signature flavors of ice cream enrobed in a plant-based chocolate shell. Fans in Los Angeles, St. Louis and New York will be able to find free vegan desserts to celebrate the national Ice Cream Day tour.
“At Oatly, we believe that a global shift towards a more plant-based food system is vital for the survival of our planet-heavy, 100% plant-based vacation,” the brand said in a statement.
The National Ice Cream Day event aims to promote the sale of the company’s latest offering. Last November, the company unveiled the four vegan ice cream bars at more than 3,000 retailers in the United States. Typically, the vegan treats are available in packs of three for $5.99 at select Target, Wegmans, Harris Teeter, Giant, Stop & Shop, Fresh Direct and Schnucks stores nationwide.
Oatly’s Empire is more than just a coffee creamer
Before New York coffeehouses popularized Oatly, most coffee lovers preferred soy, almond, or coconut milk in their dairy-free morning drinks. Since 2017, Oatly’s impact on the plant-based milk market has changed the way Americans think about dairy alternatives. Shortly after Starbucks launched Oatly milk alternative nationwide, the leading coffee brand experienced a shortage due to unprecedented customer demand for milk alternative.
Over the past year, Oatly’s dairy-free developments have expanded into several other food categories, including ice cream. Last April, Oatly announced that it would partner with Wrigley Field (Home of the Cubs) in Chicago, IL, and Globe Life Field (Home of the Texas Rangers) in Arlington, TX to serve ice baseball fans fresh soft.
In June 2021, Oatly’s new soft serve oat milk made its way west when Gott’s Roadside added it to its menu in San Francisco. Now, Oatly’s soft serve ice cream is available nationwide through multiple brand partnerships, including 16 Handles.
Oatly seeks to improve share value
In May 2021, the major vegan brand officially opened its doors on the stock market after months of anticipation. Oatly shares opened at $22.12 per share and have since fallen to $3.82 per share as of July 12. Despite its widespread popularity, Oatly’s market value shows no signs of improving, but the company’s chief executive, Toni Petersson, says the drop in share value can be attributed to the chain’s problems. supply and difficulty in meeting demand.
“It’s 100% on supply,” Petersson said during his May 25 presentation at the Cowen Future of the Consumer: Sustainable Growth for a New Ecosystem Conference. “The lack of supply has been a story for us for so many years because the demand is absolutely massive. The truth is that there is not a single supplier in this country who could meet the demand for milk from oats The capacity does not exist.
Responding to concerns about availability, the company recently launched a milk delivery service that will better cater to Oatly customers. In partnership with delivery services such as DoorDash, Grubhub, Postmates and UberEats, consumers in Los Angeles and New York will be able to have Oatly’s dairy-free milk delivered right to their doorstep in less than an hour.
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